Women often complain about how difficult they find it to get their bloke to go out shopping for new clothes.

But according to new research, that’s not where the issue with men and fashion ends.

In fact, after hard fought battles to get clothes into the wardrobe, men now apparently struggle to throw them out in an environmentally helpful way.

The survey by the British Heart Foundation (BHF) found that men are three times more likely than women to bin their unwanted clothes and shoes.

It’s a shocking statistic that more than one million tons of clothing ends up in landfill sites each year, and it seems to be men who are more likely to skirt their recycling responsibilities.

Fifteen per cent of men have admitted they would leave their unwanted items out for the bin men rather than consider recycling them.

The BHF also found that almost half of men, around 48 per cent, don’t consider recycling to be very important or think of it as part of their everyday routine.

That means there is potentially a quarter of the whole population who still don’t regard a green routine as being crucial in helping the environment.

Why people find it so challenging is beyond me, especially as the process is made so easy and accessible to the vast majority of people.

And despite all the campaigns to raise eco-friendly awareness, a quarter of blokes don’t even realise clothes can even be recycled.

This is made worse by the fact that over half of all textile rubbish can be reused, whether as new materials, or re-worn by someone else.

With hundreds of charity shops or clothing banks across the UK, it seems mutually beneficial to give up your old flares so someone else can enjoy them for their fancy dress party.

So next time us blokes decide to dump our denim, we should make sure we go to the banks rather than the bins.