Pupils from Whitefields School in Claremont Road win national theatre marketing competition

The winning team

The winning team

First published in News Times Series: Photograph of the Author by , Reporter

Pupils from a Hendon school are celebrating after winning a national Dragon’s Den style theatre competition this week.

A group of Year 9 pupils from Whitefield School in Claremont Road studying Drama and Business GCSEs won first place in theatre education charity Mousetrap Theatre Project’s Stage Business competition. 

During the competition the pupils went to see West End musical Mamma Mia and then had to create a new marketing campaign for the play and budget it, coached by Jules Goddard of leading marketing and design agency for the arts Dewynters.

On Wednesday, the students travelled to Covent Garden to present their campaign to a panel of Dragon’s Den style judges, which included producer, theatre manager and founder of the Mousetrap Organisation Sir Stephen Waley-Cohen.

Members of the winning group each won £40 of theatre tokens.

Director of learning for Drama and Dance Ms Jemal and director of learning for Business Studies Ms Mahmoud said: “We are very proud of the outstanding achievements of our students. 

"They have worked very hard and are thrilled to have been awarded first place in this prestigious competition.”

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