Leader of council criticises plans to lobby Thor Steinar's Viking Thor Shop in North Finchley

Times Series: Thor Steinar's new store, the Viking Thor Shop in Ballards Lane, North Finchley. Thor Steinar's new store, the Viking Thor Shop in Ballards Lane, North Finchley.

The leader of Barnet Borough Council has criticised plans to stage an anti-fascism protest outside a store associated with the far-right.

North London Unite Against Fascism has organised a rally outside the Viking Thor Shop in Ballards Lane, a new outlet store for Thor Steinar, is a popular brand among neo-Nazis.

Thor Steinar was banned in Germany in 2004 for using a logo similar to symbols worn by the Nazi SS.

Although the firm has since rebranded, the clothing has been surrounded in controversy sparking anti-fascism protests outside its stores.

But council leader Councillor Richard Cornelius has said although fascism is not welcome in the borough, lobbying the North Finchley store is not the answer.

Cllr Cornelius said: “There is obviously no welcome for anything linked to fascism in Finchley. Indeed, we don’t want to see this kind of thing anywhere.

“However, a demonstration is the oxygen of publicity that the situation does not need.”

But organisers at North London Unite Against Fascism say the aim of Friday's protest is to expose what the clothing brand is "really about".

The store’s owner, who asked to remain anonymous, told the Times Series he did not understand the controversy around the brand and denied its links to the far-right.

Comments (1)

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5:40pm Thu 24 Apr 14

Radar bird says...

has anybody thought to ask the store owner why.. when Thor Steinar said they rebranded their image that they are using the sign that was their first sign /logo from years ago which caused controversy in Europe as being similar to NAZI- SS badges, on clothing being sold in store and store signage in the Finchley shop.
or is this the image they want to portray and encourage to our local youth.
I am glad there is a protest...perhaps council should be more aware and exercise some control.......like they would if this had been a sex-shop !
has anybody thought to ask the store owner why.. when Thor Steinar said they rebranded their image that they are using the sign that was their first sign /logo from years ago which caused controversy in Europe as being similar to NAZI- SS badges, on clothing being sold in store and store signage in the Finchley shop. or is this the image they want to portray and encourage to our local youth. I am glad there is a protest...perhaps council should be more aware and exercise some control.......like they would if this had been a sex-shop ! Radar bird
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