Anti-fascist campaigners stage protest outside Thor Steinar, North Finchley

Anti-fascist campaigners stage protest outside store associated with neo-Nazis

Anti-fascist campaigners stage protest outside store associated with neo-Nazis

First published in News
Last updated
Times Series: Photograph of the Author by , Chief Reporter

Pulses rose during a heated protest against a “disturbing” clothing store which has links to neo-Nazi groups in Germany.

Anti-fascist campaigners gathered outside the one Viking Thor, which opened in in Ballards Lane last month, to put pressure on its owner to shut up shop.

It is an outlet for Thor Steinar, which has courted controversy in Germany for using similar symbols similar to those worn by the Nazi SS men.

Echoes of “hey ho, Thor Steiner has got to go” travelled down the North Finchley street and passing motorists beeped their horns in support.

Gary McFarlane, who organised the protest, told the Times Series: “It sends out an awful and disturbing message as it helps make the fascist movement more respectable and acceptable.

“We need to keep protesting otherwise its going to undo all the good work in stamping this out in the last 50 years. By exposing them, we’re knocking them back.

“They’re hiding the real essence of their politics behind a fashionable brand of clothing. It’s a disgrace.”

Undeterred by the rain, around 30 people from different cultures gathered outside the shop to show their support for the campaign.

They held placards bearing the words 'racist shop not welcome here - Thor Steinar has got to go'.

The shop was closed during the protest.

Chief Rabbi Ephraim Mirvis is based a few doors away, as is the Islamic Association of North London, a mosque which serves the large local Muslim population.

Mr McFarlane, who lives in Clyde Road, Tottenham, will hold another protest next week and is urging Jewish people to get involved.

He added: “We got our message across yesterday, but we need to do more. The ideology behind this is awful.

“We don’t want nazism to wake up again but shops like this contribute to the problem. We must stop that.”

The store’s owner, who asked to remain anonymous, told the Times Series he did not understand the controversy around the brand and denied its links to the far-right.

Comments (15)

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4:46pm Sat 26 Apr 14

Mr. Datchery says...

Well if this protest was staged today, Saturday 26th and they plan to do the same next week they will get more Jewish support if they chose another day of the week.
Well if this protest was staged today, Saturday 26th and they plan to do the same next week they will get more Jewish support if they chose another day of the week. Mr. Datchery
  • Score: 6

6:09pm Sat 26 Apr 14

Radar bird says...

The store owner ZSOLT MOGYORODI was shown on MAIL ONLINE on SAT 26TH APRIL news .....do not know why he is hiding this fact. .Maybe he could answer some of protesters questions at the next protest or refuse again as he did when Channel 4 news tried to interview him on Tues 15th April..also on line if you wish to see.
Has anybody thought to ask him as the store owner why.. when Thor Steinar said they rebranded their image that they are still using the sign that was their first sign /logo from years ago which caused controversy in Europe as being similar to NAZI- SS badges, on clothing being sold in store and store signage in the Finchley shop.
Or why his market research brought him to Finchley knowing the location would cause controversay.
or is this the image they want to portray and encourage to our local youth to the same effect as they have in europe.
Perhaps the store owner and his staff should do a visit to Dachau or Auschwitz to learn what Nazis and Facism really were about...then maybe he would not be so enamoured of the association of his brand with it.'
I am glad there was a protest...perhaps council should be more aware and exercise some control.......like they would if this had been a sex-shop !
please advertise the next protest.
The store owner ZSOLT MOGYORODI was shown on MAIL ONLINE on SAT 26TH APRIL news .....do not know why he is hiding this fact. .Maybe he could answer some of protesters questions at the next protest or refuse again as he did when Channel 4 news tried to interview him on Tues 15th April..also on line if you wish to see. Has anybody thought to ask him as the store owner why.. when Thor Steinar said they rebranded their image that they are still using the sign that was their first sign /logo from years ago which caused controversy in Europe as being similar to NAZI- SS badges, on clothing being sold in store and store signage in the Finchley shop. Or why his market research brought him to Finchley knowing the location would cause controversay. or is this the image they want to portray and encourage to our local youth to the same effect as they have in europe. Perhaps the store owner and his staff should do a visit to Dachau or Auschwitz to learn what Nazis and Facism really were about...then maybe he would not be so enamoured of the association of his brand with it.' I am glad there was a protest...perhaps council should be more aware and exercise some control.......like they would if this had been a sex-shop ! please advertise the next protest. Radar bird
  • Score: 0

10:07pm Sat 26 Apr 14

Mr V Cold says...

don't like right wing or left wing so I'm off down the Co-op to be A Anti-Communist campaigner to even things up
don't like right wing or left wing so I'm off down the Co-op to be A Anti-Communist campaigner to even things up Mr V Cold
  • Score: 4

9:07am Sun 27 Apr 14

Mr. Datchery says...

Mr V Cold wrote:
don't like right wing or left wing so I'm off down the Co-op to be A Anti-Communist campaigner to even things up
People who stand in the middle of the road get run over.
[quote][p][bold]Mr V Cold[/bold] wrote: don't like right wing or left wing so I'm off down the Co-op to be A Anti-Communist campaigner to even things up[/p][/quote]People who stand in the middle of the road get run over. Mr. Datchery
  • Score: 3

11:37am Sun 27 Apr 14

Mr V Cold says...

sorry I mean far right and far left wing
sorry I mean far right and far left wing Mr V Cold
  • Score: 2

9:32pm Tue 29 Apr 14

Neville Longbottom says...

So five people turned up and one didn't even want her face shown.
So five people turned up and one didn't even want her face shown. Neville Longbottom
  • Score: -4

4:23pm Wed 30 Apr 14

Mr. Datchery says...

Neville Longbottom wrote:
So five people turned up and one didn't even want her face shown.
So what?
If you are sneering at the protest presumably you approve of the shop and indeed the brand, and presumably the fact that they named a shop after Anders Breivik?
[quote][p][bold]Neville Longbottom[/bold] wrote: So five people turned up and one didn't even want her face shown.[/p][/quote]So what? If you are sneering at the protest presumably you approve of the shop and indeed the brand, and presumably the fact that they named a shop after Anders Breivik? Mr. Datchery
  • Score: 1

4:25pm Wed 30 Apr 14

Mr. Datchery says...

Mr. Datchery wrote:
Neville Longbottom wrote:
So five people turned up and one didn't even want her face shown.
So what?
If you are sneering at the protest presumably you approve of the shop and indeed the brand, and presumably the fact that they named a shop after Anders Breivik?
Also I note that the article says it was raining and it seems reasonable that she was trying to keep the rain off.
[quote][p][bold]Mr. Datchery[/bold] wrote: [quote][p][bold]Neville Longbottom[/bold] wrote: So five people turned up and one didn't even want her face shown.[/p][/quote]So what? If you are sneering at the protest presumably you approve of the shop and indeed the brand, and presumably the fact that they named a shop after Anders Breivik?[/p][/quote]Also I note that the article says it was raining and it seems reasonable that she was trying to keep the rain off. Mr. Datchery
  • Score: 0

6:00pm Wed 30 Apr 14

Neville Longbottom says...

She was hiding her face.
Why do people always blame the rain?

I do indeed have a couple of pieces of Thor Steinar in my collection.
And your problem is?
She was hiding her face. Why do people always blame the rain? I do indeed have a couple of pieces of Thor Steinar in my collection. And your problem is? Neville Longbottom
  • Score: -3

10:11am Thu 1 May 14

Edgar de Jarnac says...

Neville Longbottom wrote:
She was hiding her face.
Why do people always blame the rain?

I do indeed have a couple of pieces of Thor Steinar in my collection.
And your problem is?
Neville, you are prepared to boast about owning Thor Steinar products and about your intention to vote for the execrable Brian Coleman (see elsewhere on this site). So I don't think it is Mr Datchery who has a problem. But anyway, I look forward to reading your next unsavoury but hilarious revelation.
[quote][p][bold]Neville Longbottom[/bold] wrote: She was hiding her face. Why do people always blame the rain? I do indeed have a couple of pieces of Thor Steinar in my collection. And your problem is?[/p][/quote]Neville, you are prepared to boast about owning Thor Steinar products and about your intention to vote for the execrable Brian Coleman (see elsewhere on this site). So I don't think it is Mr Datchery who has a problem. But anyway, I look forward to reading your next unsavoury but hilarious revelation. Edgar de Jarnac
  • Score: 2

6:57pm Thu 1 May 14

Neville Longbottom says...

I've met Brian on the High Road many a time, he seems to be an affable chap.
Why shouldn't I vote for him.

And if the Thor Steinar fits, why shouldn't I wear it.
I've met Brian on the High Road many a time, he seems to be an affable chap. Why shouldn't I vote for him. And if the Thor Steinar fits, why shouldn't I wear it. Neville Longbottom
  • Score: -3

10:59am Fri 2 May 14

Mr. Datchery says...

"I've met Brian on the High Road many a time"

Mmmm...well w'eve all got your number duckie
"I've met Brian on the High Road many a time" Mmmm...well w'eve all got your number duckie Mr. Datchery
  • Score: 0

11:13pm Fri 2 May 14

Neville Longbottom says...

Are you implying something there?
Are you implying something there? Neville Longbottom
  • Score: 0

9:28am Sat 3 May 14

Mr. Datchery says...

Neville Longbottom wrote:
Are you implying something there?
Gosh you're quick aren't you.
[quote][p][bold]Neville Longbottom[/bold] wrote: Are you implying something there?[/p][/quote]Gosh you're quick aren't you. Mr. Datchery
  • Score: 0

4:20pm Sat 3 May 14

Neville Longbottom says...

Well I am not as slow as you.
Well I am not as slow as you. Neville Longbottom
  • Score: 0

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