Topshop has recalled display units after a "horrific accident" in one of its stores killed a 10-year-old boy, it has been reported.
Kaden Reddick, from Reading, suffered serious head injuries in an incident involving a store display barrier, police said.
He was taken to the Royal Berkshire Hospital after the incident in the Oracle shopping centre, Reading, at 4.15pm on Monday, but was pronounced dead.
The Sun reported that a worker for the high street chain said bosses had ordered the removal of till display units from stores - including the store in The Maltings.
The 10-year-old boy was crushed by a falling till display said to contain jewellery (pictured) which bosses have now demanded be taken out of all 300-plus Topshop stores
A spokesman for Topshop said it was "not making any further comment" beyond a statement issued on Tuesday which said: "The Topshop board together with thousands of staff are deeply saddened by the horrific accident that occurred in our Reading store yesterday afternoon.
"All our thoughts are very much with the family at this difficult time.
"We are thoroughly investigating all the events surrounding this extremely sad situation."
Thames Valley Police said on Tuesday that Kaden "suffered serious head injuries after an incident involving a store display barrier".
The store was closed on Tuesday as investigations continued.
Police staff could be seen inside the shop, and bunches of flowers were left against the closed shutters.
The tragedy comes after a four-year-old boy was killed when an 18st mirror crushed him in a shop changing room at Bicester Village in Oxfordshire in June 2013.
Austen Harrison died from severe head injuries when the 7ft mirror, which had been left standing free rather than being attached to a wall, toppled on to him at a Hugo Boss pop-up store.
An inquest concluded the mirror should have been fixed to a reinforced wall, and coroner Darren Salter called the incident "an accident waiting to happen".
The designer brand was fined £1.2 million after admitting breaching health and safety regulations.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here