A store is introducing a quieter hour for customers with autism.

People with autism can suffer from anxiety caused by loud noises and bright lights.

Morrisons’ quieter hour will take place every Saturday its stores from 9am to 10am.

Daniel Cadey, from the National Autistic Society, said: “Around 700,000 people are on the autism spectrum in the UK.

“This means they see, hear and feel the world differently to other people, often in a more intense way.

“Morrisons' quieter hour is a step in the right direction for autistic people who find supermarket shopping a real struggle.”

Morrisons experimented earlier in the year in three of its stores to find a convenient time for the ‘Hour’ and found out that one in five of its customers knew someone with autism.

During quieter hours the store will:

• Dim the lights

• Turn music and radio off

• Avoid making tannoy announcements

• Reduce movement of trolleys and baskets

• Turn checkout beeps and other electrical noises down

• Place a poster outside to tell customers it is the quieter hour.