A student has designed a new collection of clothes aimed at the over 60s.
Olivia Ann May, 22, a final year fashion textiles student at Middlesex University, will be showcasing her collection for the first time this week.
Miss May is passionate about how older people look and is concerned by the ageism she believes exists in fashion.
Therefore, she has made it her aim to bring a new sense of style to the wardrobes of Britain’s older people.
The student from Archway, said: “How the elderly dress is being forgotten about in the fashion industry and the outfits you find on the high street for this age group are boring.
“I am passionate about how older people look – glamour, sophistication and style are all things I want to bring to their every day dress.
“We are working later, and women still need a working wardrobe into their 60s and 70s.
“Generally there is nothing around which can make an older women feel fabulous and this needs to change.”
Miss May’s designs will be exhibited on the catwalk at the Middlesex University fashion degree show on Thursday.
Unlike her fellow students, whose collections will be sported by more conventional professional models, Olivia sourced three senior models for the show; 83-year-old Daphne Selfe, 73-year-old Jan de Villeneuve and 62-year-old Pam Lucas.
Alongside Olivia’s collection will be 70 other fashion, and fashion textile, students all using the show to compete for a place at a Middlesex University event at the Old Truman Brewery in Brick Lane, later this year.
Three top UK fashion designers, Louise Gray, Carolyn Massey and Richard Nicholl will be at this week’s show, deciding who to put forward to the Old Truman Brewery.
Originally from the north Devon village of Umberleigh, Miss May said: “I moved to London because this is the home of fashion. I would love to open my own boutique here with fashion for elderly women.”