Brent Cross Shopping Centre is encouraging customers to jump on a bike to help them raise money for charity.
From July 28 until August 11 the centre will give shoppers the opportunity to get active for one minute to raise money for the Barnet & District Athletics Club.
It will donate 60p to the charity for every shopper that spends 60 seconds on an exercise bike.
The money will go towards improving grassroots sport and inspiring a new generation of sporting heroes.
Mel Parker, Chairman of the Barnet & District Athletics Club, said: “I am really pleased that Brent Cross have given the Club the opportunity to promote the opportunities we offer to the local community – particularly when heightened interest in sport is on our doorstep.
“We hope to raise funds to engage more of the community in our activities, and in particular to encourage more young people into the sport of athletics.”
The event is being hosted in association with Access Sport, a charity which gives children, particularly in disadvantaged areas, access to a wide range of quality local sport.
Hammerson, the owner and manager of Brent Cross is hosting the cycling challenge in nine of its shopping centres across the UK.
Each centre will support a local sports club and it is hoped that £30,000 will be raised for grassroots sport.
Tom Nathan, Brent Cross general manager, said: “We’re incredibly proud to be supporting our local sporting talent.
“We are privileged to have such a strong sense of community at the shopping centre, and will encourage shoppers to spare a minute of their time to have fun and support the Barnet & District