Channel 4's surprise hit Gogglebox is bidding for double Bafta glory after it picked up a pair of nominations for this year's TV awards.
The show, which features people watching the week's TV , has made stars of its cast and is nominated for best reality and constructed factual show as well as the audience award.
Among the big names in the running for the awards are D ominic West and Helena Bonham Carter, who are recognised for their portrayal of Richard Burton and Elizabeth Taylor in a drama based on the couple's tempestuous life together.
The pair are nominated for the leading actor and actress awards respectively and face competition from stars including Jamie Dornan and Olivia Colman.
Colman, nominated for hit detective drama Broadchurch, is up against Kerrie Hayes from The Mill and Maxine Peake from The Village for the leading actress award.
Dornan is recognised for his role as the twisted killer in BBC2's The Fall, alongside Luke Newberry from zombie thriller In The Flesh.
The shortlist is completed by Southcliffe's Sean Harris.
Southcliffe, a drama about the aftermath of a series of shootings in a small town, also picked up supporting actor and actress nods for Rory Kinnear and Shirley Henderson and is in the running i n the mini-series category.
Broadchurch's David Bradley is nominated for supporting actor, with Ripper Street's Jerome Flynn and Nico Mirallegro from The Village completing the shortlist.
Henderson faces competition from Claire Rushbrook for My Mad Fat Diary in the supporting actress category with nods for on-screen sisters Sarah Lancashire and Nicola Walker from Last Tango In Halifax.
It is a tale of two shows in the tussle to be named best male performance in a comedy with The IT Crowd's Richard Ayoade and Chris O'Dowd up against Mathew Baynton and James Corden from The Wrong Mans.
Veteran star Frances De La Tour's role in Vicious sees her nominated for female performance in a comedy alongside The IT Crowd's Katherine Parkinson, Doon MacKichan for Plebs and Kerry Howard for Him And Her: The Wedding.
The latter is also nominated in the situation comedy category along with Count Arthur Strong, Toast Of London and The IT Crowd.
This year's event, formally known as the Arqiva British Academy Television Awards, culminates in a star-studded ceremony at the Theatre Royal, Drury Lane, in London's West End on Sunday May 18.
Joining Southcliffe in the mini-series category are T he Great Train Robbery, The Fall and In The Flesh.
The nominations for best single drama are Black Mirror: Be Right Back, Complicit, The Wipers Times and the Doctor Who anniversary drama An Adventure In Space And Time.
The event's host, Graham Norton, is nominated for e ntertainment performance for his chat show and is up against Sarah Millican, Charlie Brooker and Geordie duo Ant and Dec.
The Graham Norton Show is also nominated in the comedy and comedy entertainment programme category along with A League of Their Own, Would I Lie To You? and last year's winner The Revolution Will Be Televised.
Ant And Dec's Saturday Night Takeaway is also nominated for entertainment programme alongside Derren Brown: The Great Art Robbery, Dynamo Magician Impossible and Strictly Come Dancing.
Casualty, Coronation Street, EastEnders and Holby City will battle it out to be named best soap.
French supernatural drama The Returned is up against Danish political thriller Borgen, cult US show Breaking Bad and the remake of House Of Cards for the international award.
The Big Reunion, Dragons' Den and The Undateables are nominated alongside Gogglebox for the reality and constructed factual award.
Gogglebox is also in the running for the Radio Times Audience Award, which is voted for by the public, but faces com petition from Breaking Bad, Broadchurch, Doctor Who: The Day Of The Doctor, Educating Yorkshire and The Great British Bake Off.