Ever seen a great dress on someone else and wondered where they bought it? A new app may make it easier to find out.

The Style Seeker app, available within the Brent Cross Plus app, has launched to help shoppers find the clothes they covet from others.

App users can take photos of items or upload saved images from their phone, and the app will locate similar clothing within Brent Cross Shopping Centre stores such as River Island, Topshop and H&M using artificial intelligence.

Rachael Miller, Marketing Manger at Brent Cross said: "Style Seeker is the perfect accessory for people who get struck down by style inspiration in the street – and truly love the art of shopping.

"As well as being easy to use, it caters to every budget. Clothing from fashion weeks and couture shows is filtering down into high street shops quicker than ever before – and this functionality makes sure you never miss a trend."

The app also helps you find clothes that will suit, after research from the shopping centre's owners, Hammerson, found 55 per cent of London are confused by what they should be wearing.

For more information, please visit www.brentcross.co.uk