A shopping centre is hoping to ensure disadvantaged children receive a Christmas gift in their new initiative.

The O2 Centre in Finchley Road will be running the Giving Tree initiative to ensure disadvantaged children and families in Camden will receive a Christmas gift.

The initiative will call on customers to pick a name tag from a tree to inspire them to buy an extra gift for a child in need, which will then be delivered by December 23 to Camden Foster Care, or charities Doorstep and Barnardo's.

The centre is aiming for 1,200 gifts to be passed on to the charities.

Jason King, centre manager of the O2 Centre, said: "The team and I are really looking forward to supporting these wonderful local charities and helping to bring some holiday cheer to the children and families they support.

"Last year our generous shoppers donated an amazing 800 toys and gifts which really helped to make Christmas extra special for the charities involved.

"Christmas is such an exciting time for us all as we give and receive gifts, but many children across the borough don’t experience this luxury."

The Giving Tree will be near Waterstone's on between November 25 and December 23, and only new gifts, sealed or with labels attached will be accepted.