Newsquest, the UK media group which publishes the Watford Observer, has announced the launch of a new digital marketing brand.

LOCALiQ will represent the company’s marketing and advertising services from print and digital advertising, to digital marketing campaigns, search engine optimisation services and website building.

It combines the power of a digital marketing brand with the huge audience reach of Newsquest’s local news brands.

Henry Faure Walker, chief executive of Newsquest Media Group, said: “Small and medium enterprises in the UK spend about £7 billion on digital marketing in the UK, but it can be a complex landscape and they increasingly want good advice and data to help them get the best response from the many solutions available.

“The acquisition of Reach Local enabled us to introduce a best-in-class marketing tech platform into our local markets.

“Combining this with the expertise of our local consultants is providing an extremely compelling offer and our digital marketing business is now growing at pace.”

There will be no change to the corporate Newsquest brand or the identity of the company’s 165 trusted local news brands and 40 magazines.