Zoe Robinson is a writer and sustainability comms consultant specialising in sustainable fashion. For the past 15 years Zoe has been an advocate for fashion that is designed, made and cared for with people and the planet in mind.

1. What first got you involved in sustainable fashion? Back in 2008 I watched a documentary series called ‘Blood, Sweat and T-shirts’ which saw six young fashion fans going to work in garment factories in India. Around the same time, I saw a theatre show in London which gave an insight into the production of trainers. I’d been aware of some of the ethical issues in the fashion industry before that but they both opened my eyes to the extent of the problems. From there I immersed myself, learning everything I could about fashion’s impacts on people and the environment.

2. Over the years, how have you seen individual, as well as business attitudes, towards sustainable fashion change for better/worse?

Ten years ago, it was common for people to think sustainable fashion wasn’t stylish or cool enough. A few luxury designers began to adopt a more sustainable approach to their work and over the years that negative perception has shifted. Some fashion brands are now looking to different ‘circular’ business models – to keep products in use for longer and prevent waste - including rental, resale and repair. Customers are starting to embrace these developments, but many brands are producing more clothes than ever. Criticism has been directed at some retailers such as Shein for greenwashing - giving the impression they are doing more to help the environment than they are.

3. During April, London celebrates its flagship sustainability event, Earthfest. Which events are you particularly looking forward to? Everything in the Fashion Zone! The Future Fabrics Expo is always fascinating and I’m keen to pop down to the Swapshop to streamline my wardrobe. I recommend the visible mending workshop with Loom – visible repair is the perfect, inexpensive way to update your look and express yourself, plus it keeps clothes in use for longer. And I see it as a form of gentle protest against the unsustainable fashion industry!

4. As an ambassador for sustainability in fashion, on a day to day level, what recommendations would have for young people to promote a sustainable fashion lifestyle?

1. Consider how to update your wardrobe without buying new: shop second hand, go to clothes swaps or arrange your own, and customise or repair your clothes. For special events opt for rental. 2. If you do buy new, buy thoughtfully. Check out this toolkit on Earthday.org for tips.

3. Skill up: learn to repair or make your clothes and find out more about the issues on the Fashion Revolution website.

4. Talk about it with friends, family and colleagues. Ask them for their thoughts, listen, tell them your concerns or what you’ve learnt.

5. When you’ve finished with your clothes and accessories, pass them on or, if they’re beyond repair, take them to be recycled.