Community Security Trust says Thor Steinar's Viking Thor Shop is not welcome in North Finchley

Jewish organisation says store associated with neo-Nazis is not welcome in North Finchley

Thor Steinar's logo which can be seen on its new shop front in North Finchley.

Viking Thor Shop in Ballards Lane.

First published in News
Last updated
Times Series: Photograph of the Author by

An organisation set up to protect the Jewish community from anti-Semitism has spoken out after a clothing brand associated with the far-right opened a store in North Finchley.

Thor Steinar, a popular label among German neo-Nazis, opened its new store called Viking Thor Shop in Ballards Lane last month.

Controversy has surrounded the brand, which was banned in Germany in 2004 for using symbols similar to those worn by the Nazi SS.

Thor Steinar has since rebranded, but anti-fascist protesters have continued to lobby its stores.

Community Security Trust, an organisation set up to protect the Jewish community from anti-Semitism and terrorism, has already received a number of complaints about the new North Finchley store.

Speaking to the Times Series, Mark Gardner, director of communications for CST, said: “CST has taken a number of enquiries from concerned members of the public. Obviously we share those concerns.

“We do not want or need this shop in the middle of a happy and peaceful, multi-cultural north London neighbourhood.

“We hope that it moves on as quickly as possible.”

The store’s owner, who asked to remain anonymous, previously told the newspaper he did not understand the controversy around the brand and denied its links to the far-right.

Comments (3)

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5:42pm Wed 23 Apr 14

Radar bird says...

Knowing the well documented far right / facist association of the brand and the banning of its logo in parts of Europe over the last 10years...I find it amazing market research on the part of the owner of the store, that they have decided to locate it between an Islamic centre and the Chief Rabbis office in a predominately Islamic/Jewish area.
I would call that confrontational.
Knowing the well documented far right / facist association of the brand and the banning of its logo in parts of Europe over the last 10years...I find it amazing market research on the part of the owner of the store, that they have decided to locate it between an Islamic centre and the Chief Rabbis office in a predominately Islamic/Jewish area. I would call that confrontational. Radar bird
  • Score: 7

10:42am Thu 24 Apr 14

Dave's Mum says...

Having noticed swastikas drawn on various shop fronts a couple of months ago around North Finchley, we called Barnet Council's Customer Care department, who dealt with them pretty swiftly. Adding insult to injury comes this Viking Thor clothing shop into our peaceful multicultural area.
All the many families grateful to be in the UK, their grandparents and parents having escaped from the vile regimes that these clothes still represent, must feel sick at heart to see this shop here. Hope it goes away very soon!
Having noticed swastikas drawn on various shop fronts a couple of months ago around North Finchley, we called Barnet Council's Customer Care department, who dealt with them pretty swiftly. Adding insult to injury comes this Viking Thor clothing shop into our peaceful multicultural area. All the many families grateful to be in the UK, their grandparents and parents having escaped from the vile regimes that these clothes still represent, must feel sick at heart to see this shop here. Hope it goes away very soon! Dave's Mum
  • Score: 6

9:06am Sat 26 Apr 14

Edgar de Jarnac says...

It isn't only Jews who object to this neo-Nazi shop. I'm sure that most local residents, whatever their religious and ethnic backgrounds, find it abhorrent. It is noteworthy that even Amazon, which generally lacks ethical values, decided to stop selling the Thor Steinar brand in 2009.

The North Finchley store’s anonymous owner ludicrously claims not to understand the controversy around the brand and denies that it has links to the far-right. But if he is so innocent, why does he insist on remaining anonymous?

And how does he explain the fact that the brand's labels have been banned by various German authorities because of its links with far-right politics? And how does he account for the fact that wearing the Thor Steinar label is prohibited in the stadiums of German football clubs such as Borussia Dortmund, Werder Bremen, Hamburger Sport Verein and Hertha BSC?
It isn't only Jews who object to this neo-Nazi shop. I'm sure that most local residents, whatever their religious and ethnic backgrounds, find it abhorrent. It is noteworthy that even Amazon, which generally lacks ethical values, decided to stop selling the Thor Steinar brand in 2009. The North Finchley store’s anonymous owner ludicrously claims not to understand the controversy around the brand and denies that it has links to the far-right. But if he is so innocent, why does he insist on remaining anonymous? And how does he explain the fact that the brand's labels have been banned by various German authorities because of its links with far-right politics? And how does he account for the fact that wearing the Thor Steinar label is prohibited in the stadiums of German football clubs such as Borussia Dortmund, Werder Bremen, Hamburger Sport Verein and Hertha BSC? Edgar de Jarnac
  • Score: 2

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