Saracens have announced a deal which sees Betsafe become the club’s principal partner and official betting partner for the 2017/18 season.

The global sponsorship deal will run for the next three years and will see Betsafe branding adorn Sarries’ home and away shirts.

Sarries fans will also benefit from exclusive content designed to bring supporters closer to the game, including specially tailored betting offers.

Speaking about the sponsorship, Nicola Fitton, Managing Director at Betsafe, said: “We are delighted to announce our new partnership with Saracens today.

“Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe.”

Saracens chief executive, Heath Harvey, echoed those sentiments and believes the partnership with Betsafe can be a productive one.

He said: “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.

“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation ¬ values that we can strongly resonate with at Saracens.”